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It all began with a passion for helping people find calm within their financial chaos.

Our Story

In 2012, founder Ashley Abplanalp and her husband Brian were tired of the strain financial stress was causing within their family. They set out on a mission to get out of debt and get control over their family's financial future.


After much hard work deciding what they wanted money to do for their family, financial success soon followed. Ashley became so passionate about the positive impact these changes had on her family and their future, she decided to start coaching others through the same life changing process.  She founded Money Momentum in order to bring financial wellness skills and techniques to as many individuals and families as possible.

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Our Story

Meet Ashley

Meet Ashley

Ashley Abplanalp, Founder + Money Coach


Ashley Abplanalp dedicates her life to impacting and improving families' lives. Born and raised in Fairfax, Virginia, Ashley attended Virginia Tech and married her college sweetheart Brian. They have been married nearly 20 years, live right outside of Richmond, Virginia, and have three children, Reese, Sophia, and Wesley. OH! We can't forget Miss Georgia Kay - she is their German Shepherd rescue.

Ashley is the lead money coach, speaker and trainer at Money Momentum. She has worked in corporate HR departments, as well as, owned her own real estate practice. Though Ashley values her experience in these two very different fields, her passion is to guide others to achieve financial confidence, stability, and goals through her simple coaching process. It is a joy for Ashley to help people who are overwhelmed with money worries and stress, finally find hope through developing a plan.


On the weekends and evenings, you can find Ashley spending time with her family (the Abplanalps like to explore Richmond and visit with nearby family), listening to personal or business development podcasts, and finding out more about her family's role in the American Revolution and Civil War. The next bit of history Ashley would like to investigate is whether or not her family was part of the Jamestown settlement.

Mission + Vision + Values


Big Vision for

the Community

Money Momentum's mission is to impact and improve families' lives. Our vision is to make Richmond, Virginia the most abundant city in the world.




  • To diligently seek and follow Christ

  • Abide by the Golden Rule

  • A commitment to personal growth

  • A commitment to family growth


  • Mutual respect

  • Serve each other

  • Communicate with each other in the way which the other person needs to be communicated


  • Can you put your name to it?

  • If it's not excellent, don't do it

  • Always take the high road

  • Exceed people's expectations

  • Win!

Start Winning With Money

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