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We Found Our Momentum

Updated: Aug 15

In the mind of an entrepreneur, launching a new company is by far one of the most exciting things you can do. You start with this vision that only exists in your head and you put tremendous amounts of time and effort into building this ‘thing’; something that didn’t exist prior to the moment the idea first entered your thoughts. And then you launch it into the world and nurture it until it is strong enough to survive on its own. That is where I began eight years ago, back in 2012, when I started The Money Mom. It was a thought that was both exciting and scary at the same time. It would be yet another career change; however, I would be doing something I felt so passionately about.

Since then, a lot of work has been put into building a company that has become good at helping people get past the challenges they are facing in their life with their money. We help our clients identify their financial goals, teach and implement budgeting, and guide our clients to become debt free so that they focus towards their life’s goals. In the end, we are impacting and improving people’s lives day-in and day-out, which has been the mission of the company since it was first envisioned.


This very week (amidst the Coronavirus pandemic), the company I started back in 2012 has matured and grown into something new that I am very proud of; a new company called Money Momentum. The company I started in 2012 had advanced to the point where it needed to take on a new identity to match the growth and maturity it had gained after 8 years of practice. Although there is a new name, our passion remains the same and the company has become even stronger.


My vision for Money Momentum is to have it continue its growth as a world-class personal finance training and coaching company, filled with expert coaches, who are continuing to impact and improve people’s lives every day. We want to partner with businesses and organizations so we can help their employees and members reach their full potential with their money, and more importantly, their lives.


The goal for this next phase of my entrepreneurial journey is to expand Money Momentum’s reach so we can help more and more people every day - continuing to spread the word. I want everyone to know that getting control of your money, gaining momentum, and winning with money WILL have an impact on your life far beyond anything you could ever imagine.


Let us guide you.


Ashley Abplanalp

Money Coach + Founder

Money Momentum

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